We're excited to announce that this week, thanks to our PR firm, CRT/tanaka, we launch our big media campaign. CRT/tanaka will be issuing a series of press releases over the coming weeks, identifying and engaging influential supporters and helping us spread the word via social media. They're also working to arrange TV and radio coverage as the big day approaches.
CRT/tanaka is generously donating their considerable talent and resources in support of The Great Kindness Challenge. They are an award-winning public relations and marketing firm headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va. Their clients include Charles Schwab & Co., the Environmental Defense Fund, Girl Scouts of the USA, Goodwill Industries International, Schering-Plough, Sprint Nextel, and the United Way. What's more, they close their offices every February 14 to perform acts of kindness. Talk about a great match! You can learn more about them at http://www.crt-tanaka.com/.
This media campaign is a key element in our plan to inspire a million youth to participate in The Great Kindness Challenge. Thanks to CRT/tanaka, we're well on our way.
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